MANHASSET, N.Y., Oct. 9 /PRNewswire-FirstCall/ -- CMP, a targeted media and marketing solutions company serving the technology industry, today announced the launch of RFID-World.com, an online addition to the RFID World brand. This new website delivers on RFID World''s promise to provide C-level executives and system integrators with a comprehensive perspective on the burdening RFID market and equip them with the tools to stay ahead of the learning curve.

    RFID-World.com tackles the tough RFID issues business professionals face deploying RFID technology, ranging from privacy, policy & legislation, business & investments, retail supply chain, asset tracking, military/aerospace, logistics/transportation and consumer devices. The RFID market has suffered from people not fully understanding ways to use and integrate the technology into their existing channels. By narrowly focusing on how businesses can mesh RFID technology into existing systems, the site will provide expertise and insight into:

    -- Protecting brands -- Curtailing counterfeits -- Complying with ePedigree regulations -- Improving sensor designs -- Integrating track & trace protocols

    RFID-World already has marquis sponsors: Motorola Enterprise Mobility Solutions has signed on to be the lead sponsor, with Reva Systems, and Impinj taking the Gold level sponsorships.

    "I''m confident RFID-World.com will quickly become the trusted resource for news and information for businesses," said Laurie Sullivan, site editor for CMP''s RFID-World.com. "We''ve packed the site with tips and advice from industry experts to provide readers with details using real world examples. The information will help them make the correct business decisions by cutting through the confusion of designing and deploying applications and systems."

    With a career spanning nearly 20 years, Sullivan brings a wealth of insight and expertise to the RFID-World.com Site Editor position. Sullivan comes to RFID World after serving as a reporter at Red Herring, where she covered an array of technologies ranging from search engines, social networks and entertainment. For six years, she was Associate Editor at several CMP properties, such as TechWeb, InformationWeek and EBN, covering international business technology, semiconductors, software and supply chains. Her freelance work has appeared in multiple publications including Advertising Age, BNET.com, Federal Computer Week, Investor''s Business Daily, Marketing Daily, NewTeeVee.com and RFID Journal. Sullivan''s work also appears in academic publications from University of Maryland, and Thomson Learning.

    Sullivan holds a Bachelor of Art in Communications and a Master of Arts in Creative Writing from Chapman University.

    About RFID World

    Part of CMP''s family of global properties, RFID World is the leading producer of tradeshows/conferences for the radio frequency identification (RFID) sector. Launched in 2003, RFID World provides C-level executives and system integrators with RFID solutions to the pressing application challenges faced by businesses today. RFID World also co-sponsors the RFID Excellence in Business Awards in conjunction with RFID Revolution.

    About CMP

    CMP (http://www.cmp.com/) is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developers Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to cmp.com/news.

    CONTACT: Felicia Hamerman of CMP, +1-516-562-5652, fhamerman@cmp.com

    Source: CMP