LAS VEGAS, April 16 /PRNewswire-FirstCall/ -- Credit Libanais S.A.L., the largest merchant acquiring bank in Lebanon, which provides financial acquiring for more than 10,000 merchants representing the majority of the Lebanese acquiring market, will be deploying the selektpoints(TM) Loyalty Program utilizing the SCTN (OTC: SCTN - News) End to End Loyalty Solution deployed through Phoenix Technology Holdings Inc.

    "selektpoints is a merchant driven program and Credit Libanais is a terrific partner. They have a significant market share in Lebanon and their commitment to value added programs for their merchants makes this a fantastic relationship," commented Robert Buchan, CEO of selektpoints(TM).

    Credit Libanais has flourished in the Lebanese acquiring market by continuously committing to resources and initiatives that drive significant value to its customers. Credit Libanais investment in innovation and technology allows to seamlessly integrate powerful solutions, such as selektpoints(TM), quickly and efficiently down to its large merchant base.

    Deputy General Manager of Credit Libanais Antoine Raad said "This program is not only a significant value for our large merchant base but also to our Credit and Debit cardholders. This is the first third party EMV Smart Card application to reside alongside the Credit and Debit financial applications. This makes this project very exciting for several divisions here at the Bank."

    About Credit Libanais

    Credit Libanais is one of Lebanon's leading banking institutions. The Bank operates as a global provider offering a full range of services, including retail products, corporate banking, capital markets, as well as a multitude of products and services channeled through a network of 58 branches in Lebanon, a full operating branch in Cyprus, and a representative office in Canada.

    The Bank is a leader in the Lebanese card industry, and is a significant member of Visa and MasterCard for issuing and acquiring. Through this qualification, Credit Libanais sponsors different banks and deploys the largest POS network in the country. In this context, Credit Libanais plays a major role with Visa and MasterCard International to issue different types of card products first launched in the Lebanese Market, such as the Visa Electron Cards, the VSDC Chip Cards and other MasterCard products.

    The Bank highly and actively contributes to the design and implementation of co-branded card schemes with major retailers and petroleum companies for a mutually rewarding relationship.

    In addition to being an issuing bank, Credit Libanais SAL is also an acquiring bank for Visa and MasterCard. This service allows the bank to have a close relationship with the merchants in the market, and increase its customer base with these new potential customers, enabling the Bank to cross-sell all of its banking products.

    Credit Libanais not only provides card acceptance for service to Visa and MasterCard but also to American Express transactions.

    Credit Libanais runs and maintains major payment networks in the Country: * POS network, serving 10,000 merchants for the acceptance of international and local credit cards * ATM network, the largest in Lebanon, connecting around 502 ATMs throughout the regions, in coordination with 25 banks operating in Lebanon * Payment gateway aiming at connecting merchants websites, for virtual purchases via credit cards on the internet network.

    About selektpoints(TM)

    selektpoints(TM) is the worlds first multi national fully interoperable loyalty program that partners with landlord banks and selektmerchants to offer the participants a unique loyalty experience. selektpoints(TM) is an EMV Smart Chip Based loyalty program that brings a very unique and powerful value proposition to banks around the world who look to offer significant value added programs to their EMV initiatives (www.selektpoints.com).

    About Phoenix Technology Holdings Inc.

    Phoenix Technology provides hosting, development, sales, client implementation, and system support for customer retention solutions allowing clients to deploy sophisticated strategies easily and quickly. (www.phoenix-tec.com)

    About Smart Chip Technologies (OTC: SCTN - News)

    Smart Chip Technologies' turn-key customer retention solution, including Loyalty, Pre-Paid Stored Value, Punch Cards, and Gift Cards enables issuers, acquirers, and merchants to take advantage of real-time programs using their cardholder's existing cards using bar codes, magnetic stripes, smart chips, RFID, Internet accounts, and other consumer electronic technology, such as SMS and MMS cellular phones. The SCTN system is a scalable, high performance, end-to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding. (www.sctn.com)

    Source: Smart Chip Technologies